STITCH brings together the vintage and the new, modernizing the lost art of hand embroidery to create one-of-a-kind pieces.

Gretchen (aka GKW) is the founder, creator, and hand-stitcher behind STITCH. She grew up needle-pointing with her great grandmother, patching holes in her denim jeans made from riding horses, obsessing over vintage fabrics from her grandmother’s closet, collaging scrapbooks, hunting for antiques, appreciating handmade goods, and always wearing what makes her feel happy. Thus creating her forever love for hand embroidered art.

Each STITCH product is hand-embroidered by Gretchen with love, care and attention to detail. No two garments or stitches are the same—just like YOU! In a world that’s often fast-paced and automated, STITCH creates intentional, handmade pieces to be cherished for years to come.